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How To: Make Your Links Do Follow Links in Google Plus

Bill Hartzer

Here is a nifty, simple search engine optimization trick that I bet you didn’t know. I am not sure if Google has done this on purpose, but some links that are posted in Google Plus are automatically tagged with a nofollow link attribute, meaning that there is not any search engine optimization value added to the link.

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Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. What is Social Validation?

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. This is a guest post by Harrison Jones. Geo Redirects.

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Google Ready To Rollout Page Speed Report In Search Console

BeingOptimist

This report will provide you with an overview of the pages or URLs which have a speed-related problem and thus it will help webmasters to fix the problems related to page loading times. That means according to the page speed of the web pages, Google will accumulate the website Urls under these three sections. Useful Resources.

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Web CEO SEO Software Platform Review

Kikolani

Web CEO is a search engine optimization software that has a lot of great features. In this post, we’re going to look at how easy it is to research your niche, promote your website, track performance and optimize your web pages for higher search engine rankings in the Web CEO SEO Dashboard. Adding Your Website(s).

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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I’m using Search Engine Land in the example above. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. Take a look at the example below.

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Link Building Tactics for Publishers

Adam Sherk

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.