Adam Sherk

APRIL 3, 2013

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. Sponsored Content Compliance.

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

OCTOBER 14, 2015

For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. An interesting trend is the increasing influence of user actions and engagement signals on search engine rankings. So make sure to get it right.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

JUNE 5, 2009

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. What Horrible Things Did Time Magazine Do in 1964?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

MAY 14, 2013

It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Since Outbrain links are paid links, its modules comply with search engine guidelines and do not pass SEO value (a good thing as this protects the participating publishers). So it is a vehicle for link development too.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

AUGUST 21, 2012

How does social media activity impact search engine optimization? Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. Both Google and Bing use social data to annotate select listings on their search engine results pages. Hopefully you’ll find it useful.

SEO 278

SEO Social Media NoFollow Engineering 278