Direct Marketing Observations

OCTOBER 13, 2011

The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

AUGUST 15, 2011

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content that we may value, may take even longer to produce and in some cases may take longer to find.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

SEPTEMBER 26, 2011

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. I think we all need to look closer at Mobile instead. 2) Should Google or it’s competitiors pay us to use their search engines?

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! You can look no further than the explosion of video. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

SEPTEMBER 30, 2014

Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

APRIL 19, 2010

They can use a mobile device. And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. Share images on Flickr. Share music. Share audio. Share content. They can use a desktop computer. They can use a laptop, ipad or itouch. They can use a smartphone. They can rate someone.

Social Media 202

Social Media Social Networking Education Guidelines 202