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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Microsoft Communities. marketing, microsoft. marketing, microsoft. Commoncraft.