Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 110

Brands How To Sentiment Metrics 110

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. I believe 2014 is going to be a banner year for social media traffic and social media metrics.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter.

Metrics 176

Metrics Social Media Adwords ROI 176

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 124

Engagement Report Video Metrics 124

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter.

Metrics 167

Metrics Social Media Adwords ROI 167

Sprout Social

NOVEMBER 21, 2023

Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition. Want to dive deeper?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Janet Fouts

DECEMBER 1, 2012

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’”

Engineering 126

Engineering Review Case Study Communities 126

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 135

Social Media Content Lurker Metrics 135

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. Indirect competitors target the same market or customer segment, but offer a different product or service.

Comparison 109

Comparison Analysis How To Sentiment 109

Buffer Social

DECEMBER 21, 2023

What metrics are we using to calculate these top posts? At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics.

Social Media 97

Social Media Content Meme Metrics 97

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

AJAX 194

AJAX SEO Engineering Metrics 194

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. A set of keywords can return billions of suggested pages in seconds, ranked based on certain metrics such as relevancy, page visits, etc. For neophytes, the concept of search engine algorithms can be overwhelming.

SEO 74

SEO Social Media Engineering Social Media Management 74

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website. It’s work, but well worthwhile.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Waxing UnLyrical

AUGUST 5, 2015

What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals. Mechanical Snapchat metrics explained. Snap Open %.

Metrics 100

Metrics Marketing How To Engineering 100

yMarketingMatters

JANUARY 10, 2014

To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. This means boosted search engine results for your business! These search engine rankings alone make Google+ an important social media platform. Mobile now makes up the majority of email opens at 51%.

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The final element of social media that may help SEO is social signals — likes and shares on Facebook or Twitter.

SEO 115

SEO Social Media Reputation Real Estate 115

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

AUGUST 22, 2023

Key metrics include your total subscribers and channel analytics showing watch time, views, and subscribers over the last 28 days. Analytics Tab: YouTube metrics explained The Analytics tab offers a comprehensive overview of your channel’s performance. The dashboard provides an overview of your channel’s performance.

YouTube 52

YouTube Overview Metrics Analytics 52

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business.

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Newsvine Quantcast Social Media Meeting 307

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. 2,461,060 2 @cnnbrk 77.3%

News 165

News Sites Twitter Digg 165

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Search engine results. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Sprout Social

SEPTEMBER 22, 2022

YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics. For example, think of hashtags on Twitter. Tags will help YouTube’s search engine algorithm determine where to rank your video in YouTube search results.

YouTube 91

YouTube Real Estate Marketing Hashtag 91

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. This core AI technology works behind the scenes to power AI marketing tools, so you get critical, data-driven metrics from social and online data for strategic business decisions. Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Follow me on Twitter. Traditional marketing and PR skills are still vital, but clients and employers want more.

Skills 59

Skills Survey Report LinkedIn 59

Adam Sherk

JULY 17, 2009

It’s not the same 20 every time – Twitter randomly shuffles in 20 profiles from the group it has deemed worthy of recommendation. Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers.

Twitter 100

Twitter Press Release Syndication Blogroll 100

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

The Realtime Report

AUGUST 17, 2012

Twitter: over 500 million users. via Search Engine Land. Facebook followed with 19%, Twitter with 16%. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. 57% listed poorly define success metrics and key performance indicators. via Instagram.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. Examine the metrics to discover patterns as to what content drives the most traffic to your site.

Marketing 181

Marketing Influencer SEO Adwords 181

Buffer Social

SEPTEMBER 20, 2022

We’d previously run hackathons and paper-cut sessions where the engineering teams would put time aside to work on projects outside of their typical day-to-day work. We’ve experimented in the past with lots of different work-styles, including self-management , OKRs (and scrapping OKRs ), and our 4-day work week.

Features 82

Features Project Hashtag Analytics 82

Kikolani

DECEMBER 12, 2014

Web CEO is a search engine optimization software that has a lot of great features. In this post, we’re going to look at how easy it is to research your niche, promote your website, track performance and optimize your web pages for higher search engine rankings in the Web CEO SEO Dashboard. Reviewing Your Data. Backlink Quality Check.

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Software SEO Review Platform 144