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Mastering The Social Media Shift: 8 Key Trends Shaping Digital Success

Social Media Network Marketing

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

Trends 56
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

But it also makes maximum use of the comment section below each of its how-to videos to answer customer questions and show its audience it cares about them getting the most out of their purchase. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? Image source.

Education 163
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TikTok SEO: how to boost your reach

Sprout Social

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

SEO 93
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. The following is a guest post.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

X (Formerly known as Twitter) Side note: I’m still struggling to remember this platform changed names Top post based on engagement rate: An open role at Buffer We’re hiring a Senior Front-End Engineer! TikTok For TikTok, our analytics are a little different since engagement rate is not provided in their tools.