Direct Marketing Observations

OCTOBER 13, 2011

When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Is it people or search engines?

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. Rubber, meet the road. Brands are under a microscope and social media, done right, can give them an opportunity to meet and exceed the expectations of their customers, stakeholders, and shareholders.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

AUGUST 15, 2011

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Like it or not we are a search driven society.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

JANUARY 12, 2010

Last month I was with a client who wanted me to be in on a meeting with another social media solutions provider they were considering. This was a sales team of two and we got halfway in to the meeting before the question I asked could not be answered. The one sales rep grabbed the phone and put me on the phone with the engineer.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

JULY 15, 2011

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. Blink…Blink….

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JANUARY 4, 2010

Customer service is typically reactive and most likely engineered to react via the telephone. Q2: How can contact centers scale to meet the demands of social media? Customer support, service, tech support usually have dozens if not thousands of company representatives waiting for you to call. Ahh, therein lies the issue.

Social Media 131

Social Media Engagement Class Social Enterprise 131