Josh S Peters

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The Convergence of Search and Social – Part 1

Josh S Peters

She’s relying on her own and other’s social networks. Before getting into how all 3 blend together to create what we’ve come to understand as the convergence of search and social we need to look at each part individually and what role they play. THE CONVERGENCE OF SEARCH AND SOCIAL.

SEO 170
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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. SEARCH AND SOCIAL TIPS. Build Community. Facilitate R&D. could show up in the SERPs.

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The Convergence of Search and Social Part 6 – Content

Josh S Peters

At the moment search and social is very heavily content focused. Content is what search engines read and rank. It’s what gets shared on social networks. It pretty much goes without saying that it’ll be the corner stone of most of your search and social initiatives.

Content 163
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and how they use / consume information on them.

Strategy 186
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The GAP, ROI, and Awareness

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

In the world of marketing there are 3 main categories that media falls in to. If you’re not able to dominate the SERPs organically then you can pay Google (or any other search engine) to display links to your content in the paid portion of the search results. If you’re well acquainted with P.O.E. Paid, Owned, and Earned.

Wiki 178