Jeff Esposito

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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The Importance of Company Personas in Social Media

Jeff Esposito

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Personas in Social Media.

Company 40
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Trending Sources

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37
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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20
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Optimize, a [VIDEO] book review

Jeff Esposito

The book itself is an outline for using content, social media and search engine optimization together to maximize success. You should read this book if: You are new to content, social, or search marketing. Kind of like a big gooey PB&J sandwich. You are thinking about building out any of those programs.

Review 44
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Get over the Google+ breakup – it is logical and good

Jeff Esposito

I am actual ly more surprised with the fingerwagging from the social media space. . As a marketer, it is a gateway drug and helpful tie in to discovery. Google+ social media Google Google news Google Plus' These splits are actually fascinating to me as an Android and intenet user.

Google 20
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Get over the Google+ breakup – it is logical and good

Jeff Esposito

I am actual ly more surprised with the fingerwagging from the social media space. . As a marketer, it is a gateway drug and helpful tie in to discovery. Google+ social media Google Google news Google Plus' These splits are actually fascinating to me as an Android and intenet user.

Google 20