Direct Marketing Observations

JULY 15, 2011

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. The biggest mystery however lies with marketers trying to get inside the heads of the users to determine how they can turn them into loyal brand advocates. The reason?

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

SEPTEMBER 26, 2011

breaking up , but to be honest, I can’t remember the last time I got excited about a new release from them, Is there a second act to social media? Kat French , who has one of the coolest names, is helping us put our 120 plus socialmedia tweetchats into a book-I know… Not another social media book, can you feel it?

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

MARCH 5, 2010

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. Some of you might even say, well go ahead and use social media and search to trash them. It shows up and it shows up high if you know what you were doing. And I know what I am doing.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' I read Dr. Deming’s “real” quote to say that you need to trust your gut and trust your instincts.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. What if the reader is someone on the outside and is trying to “get in&# to the world of social media? I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought. No one likes a yes man right? Yet it’s effective. But it works.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

SEPTEMBER 9, 2010

Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink. A small one for me, but a larger one for others.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

APRIL 29, 2010

When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. How social media connected us or would connect us, in ways that we never dreamed of. Facebook’s High Pressure Tactics: Opt-in or Else. Facebook’s Eroding Privacy Policy: A Timeline.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. I have always maintained that they were always joined at the hip.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Who in marketing or PR has ever had to directly sell or service a customer (let me help you – not many)? and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

SEPTEMBER 20, 2011

Option C) has some potential just because more and more consumers are turning to social media for help with purchase decisions. At the least, when has doing research on a brand lent itself to a highly ranked result of a brand reporting that it’s product sucks? Not going to happen? According to Cone Inc.’s

Forums 148

Forums Research Buy Compete 148