Atom Thought

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Are they making a fool of you- the digital & social media trainers?

Atom Thought

I have been visiting various management institutions to speak on social media and digital marketing. professionals in the advertising, marketing and PR functions who want to get trained in digital and social media marketing but are perhaps confused as to. marketing is 90% search engine optimization.

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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. As an analogy it’s something like becoming a MARUTI CERTIFIED ENGINEER- where one is taught in detail about Maruti engines.

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!