Webbiquity SMM
OCTOBER 13, 2010
Alterian SM2 Freemium. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Alterian SM2. Social Mention. Social Media Monitoring. Tweet This!
Buzz Marketing for Technology
SEPTEMBER 29, 2010
It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Technology.
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Bill Hartzer
MAY 26, 2010
Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.
Webbiquity SMM
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.
Proactive Report
DECEMBER 18, 2009
And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. And read Greg Jarboe’s book Video Marketing an Hour a Day. Take a look at a sample dashboard here. Check out Veeple.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.
SocMed Sean
FEBRUARY 3, 2013
General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.
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