Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Then campaigns are easy to test, and to prove the return on investment (ROI).

Consultant 268

Consultant Social Media Content Marketing 268

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Metrics 191

Metrics Content Marketing ROI 191

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Eighty percent of survey respondents reported using social technologies in one or more areas of business, including marketing, employee collaboration, customer service and support and sales. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

Social Media Marketing

MAY 31, 2018

Be it for shopping, news, entertainment or social interaction, buyers are currently exposed to an endless range of information; and so, businesses must amp up their digital marketing campaigns to hold client attention. Because they know that properly implemented digital media services will help in customer engagement and business ROI.

Marketing 121

Marketing Analysis ROI Video 121

Ari Herzog

OCTOBER 10, 2010

I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take.

Engineering 107

Engineering Marketing SEO Research 107

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. 87% of video marketers say that video has helped them to get more views on their website.

B2B 132

B2B SEO YouTube Tools 132

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 110

Team Hubspot Marketing SMS 110

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Maybe you are falling to some lazy content marketing tactics without even knowing it?

Content 163

Content Curation ROI Marketing 163

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 101

Engineering Marketing Skills Analysis 101

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! Leave a comment Click here to cancel reply.

ROI 128

ROI Social Media StumbleUpon Digg 128

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Josh S Peters

MARCH 6, 2009

Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood. So here’s what I’d like to do, give you a quick rundown of search engine basics. Well to better understand our Google overlords we need to ask… How do Search Engines Work?

Engineering 113

Engineering Marketing Telecommunications comScore 113

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

ROI 128

ROI How To Analytics Buy 128

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

Bill Hartzer

FEBRUARY 22, 2012

From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. Client ROI will also be considered as a performance indicator.

Engineering 95

Engineering Analysis SEO Microsoft 95

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Bill Hartzer

FEBRUARY 11, 2012

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e.

Engineering 98

Engineering Hotels Skills SEO 98

Writtent Blog

OCTOBER 14, 2013

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more! ROI = (300 – 250)/250 = 20%. ROI = (1500 – 250)/250= 500%.

ROI 81

ROI Cost Adwords Engineering 81

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Bill Hartzer

MARCH 15, 2010

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. But search engine optimization should do a lot more than just help you “get found&# in the search engine results. Let’s take, for example, Gun Barrel Ranch.

Engineering 130

Engineering Adwords Directory CPC 130

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Non-video ads (i.e., overlays and banners).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. 5 Ways to Make Your Blog Appear in Search Engines – Boost your blog’s search engine visibility with these five tips. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest.

ROI 126

ROI Social Media Google iPad 126

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

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ROI CPA Campaign Buy 100