Atom Thought

SEPTEMBER 3, 2010

As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. As an analogy it’s something like becoming a MARUTI CERTIFIED ENGINEER- where one is taught in detail about Maruti engines.

Advertising 221

Advertising Google Adwords Engineering 221

Atom Thought

JANUARY 18, 2010

I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum.

Social Media 153

Social Media Training Case Study Course 153

Atom Thought

DECEMBER 19, 2009

This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!

Foursquare 100

Foursquare Twitter iPhone Crowdsourcing 100