Adam Sherk

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

SEO 100
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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. As a result they may do too little or too much, risking momentum and their reputation right out of the gate.

Startup 117
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work? So how do you monitor these trends?

Trends 146
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25 Major News Sites Ranked By Page Speed

Adam Sherk

Both the official announcement and Matt Cutts’ follow-up post emphasize the fact that site speed is just one of 200+ ranking factors and signals like relevance and reputation continue to carry much more weight. Every little bit counts, layer upon layer to get your site where it should be, achieving your end goal in your marketing efforts.

Sites 161
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The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

I guess that’s a fitting testament to that Oakland fans and their reputation for being a little out of the ordinary. The Oakland Raiders are interesting in that their official page has only 23,075 fans but an unofficial Raider Nation page has 184,199. Once again the New York Giants do not have an official presence which is really surprising.

Team 188
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What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

Once he died in 1967, the magazine began to rebuild its reputation. David Halberstam’s book, The Powers That Be, is filled with examples of how senior editors at Time rewrote Vietnam reporting to meld with Luce’s ideology. Adam Sherk September 23, 2010 at 1:31 pm Thank you for all of this information everyone.