Waxing UnLyrical
JANUARY 29, 2019
For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.
Waxing UnLyrical
AUGUST 2, 2018
The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.
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Waxing UnLyrical
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.
Waxing UnLyrical
NOVEMBER 14, 2014
Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. There are several platforms that want you to produce long-form content on their sites.
Waxing UnLyrical
NOVEMBER 20, 2018
Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.
Waxing UnLyrical
JUNE 1, 2015
The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. If you stopped publishing your social content, would anybody notice? Image: Search Engine People Blog via Flickr, CC 2.0. Why: “Repurposing content in a way that creates value works great. ” 6.
Waxing UnLyrical
SEPTEMBER 14, 2012
First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Jessica Torres is a digital marketing specialist in Washington, D.C. When she’s not blogging about guinea pigs, she writes about her other passion, digital marketing, on her other website getstuckintraffic.com.
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