Small Business Mavericks

APRIL 13, 2011

Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years.

Small Business 161

Small Business Engineering Case Study Press Release 161

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Eventful 155

Eventful Social Media Conference Hashtag 155

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Josh S Peters

JANUARY 25, 2011

Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), However, there are some basics that you can tackle and start building on your existing Internet marketing tactics. Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines.

Social Media 187

Social Media Press Release SEO Engineering 187

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Hootsuite

JANUARY 18, 2023

As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. Together we will write Hootsuite’s next chapter.

Meeting 82

Meeting HootSuite Press Release Social Media Management 82

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. The world is changing, how people consume media is changing – by the day. The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

Vocus 166

Vocus SEO Social Media Press Release 166

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Social Media 337

Social Media How To Engineering Strategy 337

The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Today, however, all marketing wisdom gathered through the ages has changed.

Press Release 127

Press Release Marketing Startup Small Business 127

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Go ahead, works for anything.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

DECEMBER 28, 2010

Blogs are a source of fresh content, which search engines love. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. First, make sure the press release itself it well-optimized (e.g. Share this on Bebo. Digg this!

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Small Business Mavericks

AUGUST 28, 2015

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media.

Press Release 70

Press Release Directory Tools Marketing 70

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Eventful 107

Eventful Social Media Conference Hashtag 107

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Hence the seven posts below.

SEO 197

SEO Tips Press Release Engineering 197

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Strategy 131

Strategy Content Curation Press Release 131

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

MARCH 17, 2011

» What’s The Best Discovery Engine? Until Bing called itself a “decision engine,&# not many people had heard that term. And I’d wager to say the same thing about “discovery engine,&# though I like that term. Social bookmarking has become a very popular way for many people to find new websites.

Small Business 117

Small Business Engineering StumbleUpon Case Study 117

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Socialmedia.biz

AUGUST 11, 2019

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. This cannot be overemphasized, especially when you are introducing a new product into the market. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective.

Cost 98

Cost Brands Marketing Press Release 98

Small Business Mavericks

JUNE 25, 2012

Search engine optimization – The search engines will always be a good source of traffic for your website. Pay-per-click marketing – Through paid clicks you can drive targeted traffic to your website right now. Social media - There are several social media websites you can promote your website through.

Press Release 168

Press Release Directory Flickr Engineering 168

Adam Sherk

DECEMBER 21, 2011

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases.

SEO 119

SEO Publishing Press Release Social Media 119

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. Pitching Basics – Rules of Engagement by Blogging PRWeb.

Vocus 188

Vocus Press Release Tips Blogger 188

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun. Social media is good.

Small Business 161

Small Business Case Study Marketing Press Release 161

The Social Media Incubator

AUGUST 19, 2013

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb. You don’t have to be an online business to do so.

Press Release 139

Press Release Smart Phone Forums Eventful 139

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. I’m not much of a brand marketer.

Strategy 103

Strategy Marketing Startup System 103

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. We’ll dive into how you can use social media to keep an eye on your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships.

Social Media 168

Social Media Marketing Small Business Cost 168

Social Media Marketing

SEPTEMBER 28, 2017

Well, in the era where every business is making the most of all the online marketing tools, it is important that you too invest in them. Talking about Internet Marketing, it is a powerful tool that can upsurge the standards, of your company and also boost your sales. Thus, these were just a few useful tips.

Press Release 69

Press Release Marketing Newsletter Engineering 69

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. Search engine optimization – First, build a website. Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. It’s the best search engine marketing money can buy.

Small Business 161

Small Business Press Release Social Bookmarking How To 161