Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Koka Sexton

FEBRUARY 16, 2023

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers. A well-crafted B2B marketing strategy can help a business to target the right customers, create a strong brand, and generate more leads and sales.

B2B 90

B2B Strategy Marketing How To 90

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

Consultant 268

Consultant Social Media Content Marketing 268

Small Business Mavericks

AUGUST 6, 2013

You won’t see any real significant traffic increases until you have a few page 1 search engine listings for high value keywords. So what metrics should you measure if you aren’t measuring traffic? Here are six important website metrics you should pay attention to before you concern yourself with traffic.

Metrics 98

Metrics Engineering Small Business Analytics 98

Ignite Social Media

JUNE 14, 2023

TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. The Power of Keywords and Hashtags Keywords have long been a cornerstone of SEO — helping search engines understand the content of a webpage and rank it accordingly.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Hone your ability to track and analyze metrics. Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Small Business Mavericks

JANUARY 29, 2014

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Here are 8 key metrics you should keep an eye on and know off the top of your head.

Metrics 93

Metrics Engineering Mobile Analytics 93

Sprout Social

MAY 9, 2017

With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Although the company is taking steps to make the app more marketer friendly, it’s not all the way there yet. What this metric tells you: How engaging is your content. Comments Received.

Metrics 109

Metrics Instagram Hashtag Engagement 109

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. This isn’t just about bragging rights.

Brands 110

Brands How To Sentiment Metrics 110

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 88

Team Tools Marketing Hubspot 88

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful?

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 22, 2022

YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics. Tags will help YouTube’s search engine algorithm determine where to rank your video in YouTube search results. To track these metrics, you can use YouTube analytics.

YouTube 92

YouTube Real Estate Marketing Hashtag 92

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Metrics 100

Metrics Marketing How To Engineering 100

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Writtent Blog

JULY 11, 2014

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Never fear, for such benefits are certainly available with content marketing. Here are 9 content metrics that will help you determine tangible ROI from your content production. Bounce Rate.

Metrics 102

Metrics Content ROI Cost 102

Kikolani

SEPTEMBER 13, 2016

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. The most relevant SEO metrics for backlinks.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. The most relevant SEO metrics for backlinks.

Metrics 60

Metrics Analysis SEO NoFollow 60

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 132

Strategy Marketing Metrics Education 132

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Bill Hartzer

FEBRUARY 8, 2011

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Good social media marketing creates positive karma. It’s not a term likely thrown around in strategy or budget meetings, but it is real.

Metrics 176

Metrics Social Media Adwords ROI 176

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. What’s the most important metric for a small business. The same can be said for SEO and social media marketing. Conversions? Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101