Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. So it’s all downhill from here.

SEO 197

SEO Tips Press Release Consultant 197

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. You can read all about that here , here , and here. Have any questions?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago. Image: Matias Garabedian via Flickr, CC 2.0.

Data 100

Data Delicious Analytics Flickr 100

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

SEPTEMBER 14, 2012

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Jessica Torres is a digital marketing specialist in Washington, D.C. When she’s not blogging about guinea pigs, she writes about her other passion, digital marketing, on her other website getstuckintraffic.com.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs.

Startup 237

Startup Class Eventful Retail 237

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Press Release 100

Press Release Startup Journal News 100

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience.

Communities 100

Communities Travel Metadata Community building 100

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” Then, conduct research on this target market. Image: damedeeso/ThinkStock. The Bottom Line.

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. Image: Search Engine People Blog via Flickr, CC 2.0. Why: “Repurposing content in a way that creates value works great. ” 6. 3 Steps to Efficient Content Amplification.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

NOVEMBER 2, 2016

Here are some examples: “Sweeping floors and cleaning spills were among Shawn’s childhood responsibilities with Ravitz Family Markets. based social media company : “My work is split between growing the company and working with the team on all areas of product, engineering and customer happiness.”. Say how you do it. Why not include it?

LinkedIn 100

LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

APRIL 17, 2012

was the number one search engine. the market leader, for dominance in the industry. Excellent marketing and intense research and development helped them build their brand up over time and put them on an impressive test prep pedestal. Goodbye market advantage, hello losses for Princeton Review. Now, it’s out of business.

Review 214

Review Brands Industry MySpace 214

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. I’m happy to report they agreed!

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Putting More Thought Into Practice: Thought Leadership Lessons to Build On.

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

AUGUST 24, 2015

How to Measure PR and Marketing Outcomes on Snapchat. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics. .” 5 Social Media Metrics You Must Check Regularly To Grow.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Do media impressions have a loftier purpose than advertising or marketing? Many don’t understand PR or its value.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Will they find it through clicking on links in the content or using search engines? Guest Post by Jack Dawson. Here are some pointers: 1. Research the audience.

Content 100

Content Influencer Forums Research 100

Waxing UnLyrical

FEBRUARY 7, 2013

We are dedicated to providing high quality copywriting/content writing for both humans and search engines. As a content marketer, the knowledge I bring to the table is what my clients want from me. We want our stuff to be SEO friendly without looking like it was written by a robot. Knowledge is money.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

APRIL 22, 2015

Remember that CEOs, engineers, doctors, lawyers, and accountants are real, living human beings too. Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. With content length, he tested his own homepage.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

NOVEMBER 21, 2011

And just like that, Traackr went from being yet another a social rating service to being a search engine for people. He is passionate about social media and plays an instrumental role in the transition of the marketing and PR industries in the post mass media era.

Klout 207

Klout CPI Foursquare Influencer 207

Waxing UnLyrical

MARCH 31, 2011

Also, with tweets becoming increasingly prominent on search engine results pages, it’s probably best if song lyrics in all caps don’t pop up when someone Googles me. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What say you?

Twitter 204

Twitter Avatar Flickr Small Business 204

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Not (just) search engines. In fact, even those who don’t think they do it, probably do.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

AUGUST 16, 2012

Based out of Houston, TestMasters provides test preparation services for various college admissions exams (SAT, ACT), graduate admissions (GMAT, GRE, LSAT), professional engineering exams and other standardized tests nationwide. TestMasters also runs three different blogs, one each on college admissions , the GMAT and the GRE.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ A tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. Marketing 101: Surviving Social Slam. ’ At first I was surprised.

Conference 203

Conference Eventful Hotels Meeting 203

Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. India is the cradle of regional languages. Wanna Subscribe? Shall We Tweet?

Social Media 195

Social Media Postrank Class Flickr 195

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

OCTOBER 5, 2016

numbers & graphs were key to talking to engineers, so I’ve measured ever since #measurepr. Our four guests include: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc.

Analysis 193

Analysis Metrics Consultant Research 193

Waxing UnLyrical

SEPTEMBER 30, 2015

Whether we’re getting a coffee or marketing strategy or traffic ticket, listening and caring can be competitive advantages. In my work as a communications consultant, I help clients focus their resources on their most profitable markets, relationships, and activities. Care makes us care. That would be cold. For what will you be known?

Consultant 100

Consultant Price Meeting Privacy 100

Waxing UnLyrical

FEBRUARY 12, 2013

There’s lots of great examples, but here are four: Combine: gas engine + battery power = hybrid car. Blog Post Series - A Collection of Posts on How & Why Blog Post Series are Effective Content Marketing. This process is well articulated in Thinkertoys by Michael Michalko. Image Credit: Nicholas_T via Flickr, CC 2.0.

Crowdsourcing 217

Crowdsourcing Hotels Curation Embedding 217

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. times the number of internet users the U.S.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Searchable : Search engines reward sites that deliver good quality content. Visually appealing.

Publishing 100

Publishing Brands Flickr Communities 100