Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). 48 percent of consumers combine social media and search engines in their buying process ( GroupM ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

SEPTEMBER 17, 2012

The book itself is an outline for using content, social media and search engine optimization together to maximize success. You should read this book if: You are new to content, social, or search marketing. Kind of like a big gooey PB&J sandwich. You are thinking about building out any of those programs.

Review 44

Review Video Engineering Social Media 44

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Are they using search engines online? Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. Best made products?

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. Also with the tie in to the Google search engine, if your branded searches don’t have competitors, you get the whole right side which drives a s**t ton of traffic to what is now the streams of brands. With streams, I see it in two different lights.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. Also with the tie in to the Google search engine, if your branded searches don’t have competitors, you get the whole right side which drives a s**t ton of traffic to what is now the streams of brands. With streams, I see it in two different lights.

Google 20

Google RSS Microsoft Privacy 20