Janet Fouts
OCTOBER 2, 2013
And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.
Janet Fouts
JULY 4, 2020
Coupling her global marketing, branding, communications, and diversity and inclusion experience, with a deep passion for social entrepreneur and leadership development, she has led key efforts to address the digital divide and build a sustainable enterprise in Senegal, West Africa.
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Janet Fouts
NOVEMBER 18, 2018
When the marketing, engineering and sales teams barely know each other, there is little understanding of what each other is doing, much less who they are as human beings. This is especially true in companies where roles are siloed.
Janet Fouts
FEBRUARY 11, 2013
Some CEO’s can’t create content either, and they let their marketing person do it for them. After managing a community, digging out answers to questions from the engineers, marketing and the CEO don’t you think your community manager knows about your brand? Not always. They are an integral part of the team.
Janet Fouts
JUNE 6, 2017
As Universities release students into the “real world” many are underprepared for today’s job market. Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. Practice generosity.
Janet Fouts
MAY 30, 2012
I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients. Brands need to hedge their bets.
Janet Fouts
JUNE 2, 2011
These days if you automatically follow everyone who follows you you’re likely to find yourself following spammers and Multi-level marketing scams will clog up your tweet stream. Marketing marketing marketing! The whole idea of this form of marketing is repulsive and goes against everything that community stands for.
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