Harp Interactive

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4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Local , and MSN’s Live Local.

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How Social Signals Impact Your SEO

Harp Interactive

You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s search engine ranking?

SEO 211
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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. 11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?). Are highly targeted Facebook ads part of your marketing mix?

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

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5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!

Harp Interactive

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. Make sure your profile is public and available to search engines. Google and other search engines consider your page authoritative if other websites cite your website and point to it with a link.

SEO 313
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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? How do you leverage search marketing? Your social media contractor should be able to explain the quantifiable search engine optimization related benefits of social media. Is he/she certified?

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