Book Review Wednesday: Wikibrands: Reinventing your company in.
Akamai Marketing
MARCH 23, 2011
Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# I particularly appreciated the process of the FLIRT model.
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