Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

DECEMBER 2, 2009

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010.

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Vocus SEO Social Media Press Release 166

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JUNE 16, 2011

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. think we will get help for Identifying our Own Top Trends.Great Help for Seo to market their site. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

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Sites News Yahoo Engineering 143

Adam Sherk

FEBRUARY 22, 2011

Press release search engine PRFilter came out of beta last week. For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. It seems to work fairly well. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later.

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Press Release Aggregator Sample Samples 237

Adam Sherk

OCTOBER 1, 2009

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work? So how do you monitor these trends?

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Trends Tools Embedding Digg 146

Adam Sherk

MARCH 19, 2013

Instead it is creating additional news consumption: Combined with the modest but rapidly increasing mobile ad market, there’s a potential bright spot in a world of otherwise declining ad revenue: Related posts: Pew Study: Facebook Users Get 70% of News Links from Friends and Family, Not News Orgs.

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News Mobile Survey Study 128

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News 121

News Press Release Survey SEO 121

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Study News Press Release Report 147

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

NOVEMBER 23, 2010

Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc. While rel=canonical in theory sorts out the indexation and link popularity issues it doesn’t work perfectly, and not every engine supports it or processes it effectively. source=rss, ?xid=newsletter, xid=newsletter, ?nav=home).

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URL Syndication Newsletter RSS 114

Adam Sherk

MAY 12, 2010

Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. A wire service’s whole business model is built around selling the same content to as many news outlets as possible. What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

NOVEMBER 1, 2012

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. Why spend valuable time coming up a full-blown marketing campaign to promote your idea when you can do one or a few micro-PR campaigns much more easily?

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Startup Campaign Tips Reputation 117

Adam Sherk

AUGUST 14, 2009

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. So far Google seems to agree. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Examples News Press Release Embedding 102

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway.

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Publishing Module Syndication Badge 209

Adam Sherk

JANUARY 6, 2010

In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. Some visitors are likely clicking through to the full articles on Newsweek.com and then commenting there and/or sharing the newsweek.com URLs, which is also a good thing.

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Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 18, 2011

Why wouldn’t you try to increase the search engine visibility of your press materials? Avoid over-use of “ marketing speak.” But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Use direct, straightforward language.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

OCTOBER 29, 2009

Other types of businesses will have to be more creative, which is where smart content marketing and social media strategies come into play. Such sites also produce new content every day, so there are plenty of things that Google can pull from in creating social results. Related posts: Does Google Want Brands in Your Social Circle?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

JANUARY 21, 2010

Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter PEJ Study Shows Print Still Primary Source of Original News Reporting Does Social Media Increase a Journalist’s Value? So I guess the takeaway there is go after the new folks.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

APRIL 13, 2010

Every little bit counts, layer upon layer to get your site where it should be, achieving your end goal in your marketing efforts. Adam Sherk April 14, 2010 at 10:13 am Mike, you’re right that Yahoo News is more of a content site than a news search engine, and since I’d included Aol News that was an omission.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

SEPTEMBER 11, 2012

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. I don’t want to waste it either so I’ll give it a try here.

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SEO Wikipedia Project Creative Commons 173

Adam Sherk

NOVEMBER 23, 2009

– If You de-Index Will They Still Come? Google-less? Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Hitwise Press Release 101

Adam Sherk

JANUARY 14, 2010

Related posts: 5 Ways to Deal with Seasonal Dips in Search Engine Traffic Which News Sites Get the Most Social Media Engagement? CNN has launched Looking for Loved Ones in Haiti to help people trying to connect with missing family and friends. The Red Cross and Google also have tools for this purpose.

News 129

News Sites Digg Press Release 129

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. The only way to completely eliminate the issue is to require syndication partners to block their versions from the engines.

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Syndication Press Release SEO Publishing 111

Adam Sherk

APRIL 30, 2009

Fortunately the major engines came to the rescue in February with the Canonical URL tag , which allows sites to identify which URL is the canonical or primary version of a page. Until recently the best solution offered up was to append tracking codes with a hash mark (#) instead of a question mark (?),

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Issues Publishing URL Syndication 100

Adam Sherk

MARCH 8, 2012

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. And beyond personalized search results the engines look at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of sites and authors.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

DECEMBER 21, 2011

Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. The Huffington Post’s Kim Kardashian Tag-o-Rama. But I’ll give it a whirl.

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

JANUARY 19, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Press Release Facebook Syndication Blogroll 138