Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. If only things were still this easy.

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.”

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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes more than a billion searches a day, was founded by two graduate students. Silicon Valley has been built on the backs of these risk-taking entrepreneurs. Facebook , the behemoth of a social network with 500 million worldwide users, was founded by a college student and his buddies.

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Create Content for Humans, Not Machines

Social Media Strategery

This led to brands creating everything from full-blown magazines to films to video games to how-to videos. Engineers, analysts, and data scientists have wrested control of content marketing from the creatives, writers, and storytellers. search it out. Life was good.

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