Waxing UnLyrical

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Following is a list of 15 content marketing metrics that you should measure: 1. Identifying external traffic sources can give you a list of websites/people that you can collaborate with, to distribute your content in the future. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization.

Adwords 278
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”. Instead, it’s every piece of marketing jargon imaginable, slapped into one convoluted list, then followed up with a fairly unhelpful statement on ideal clients, market cap, expertise, specialization, or anything else.

Marketing 250
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Building a New Kind of Cruise Community

Waxing UnLyrical

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well.

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It’s About “Time”

Waxing UnLyrical

I had transferred to a junior college closer to home after a less-than-stellar year at Auburn University to which I had ventured fully intending to become the world’s greatest civil engineer. Instead, I: *Set a new personal low in grade achievement. Partied my brains out. Fine-tuned my pool shooting skills. ” Nope, quite the contrary.

iPad 212
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6 Incredible Pointers For Making a Content Promotion Plan

Waxing UnLyrical

Will they find it through clicking on links in the content or using search engines? Through mailing lists? Develop a list of people and websites to share the content with. Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. Through social media?

Content 100
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

It could be an inspiring quote (from you or someone else), a question (“What’s the top thing on your bucket list for this year?”), or a tip. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Use keywords. No clue what keywords you want to be found for?

Content 124