Sherrilynne Starkie

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Site owners can learn more about how to choose their preferred icon for organic listings here.

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Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

The search engine company is working with local home service companies Home Advisor and Porch. The search engine company is working with local home service companies Home Advisor and Porch. You will be able to ask to be connected by phone to a contractor or get a list of prescreened contractors. Listly by Sherrilynne Starkie.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Then build contact information lists of relevant influencers such as reporters, radio & TV producers, Instagram influencers, policy makers, etc. Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Start building your email list right away too by installing a ‘subscribe’ button or pop up.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Curation Underpins thought leadership, relationships and partnering and creates audience value. Community Management.

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Create a media list ordering the outlets by priority with the outlets that are most likely to cover your news at the top.

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Top five: Linkedin keeps getting better

Sherrilynne Starkie

Follow List. Embed List. Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. followers . Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie. Kids are getting messenger.

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

It’s also highly-effective at driving website traffic, which can boost search engine ranking. A good social media consultant understands the basics of search engine marketing. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. Keyword strategies.