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Waxing UnLyrical

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). And long-form content. Use keywords.

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Content Brands Findability Marketing 124
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

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Metrics How To Discount Analytics 100
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