Buzz Marketing for Technology
DECEMBER 29, 2010
Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.
Buzz Marketing for Technology
JANUARY 14, 2010
So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.
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