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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Use keywords.

Content 124
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100
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The Ultimate Guide to Infographic Marketing

Convince & Convert

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Next, reverse engineer the content accordingly.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You can get a lot of natural search engine traffic and more free publicity if you hop on a topic bandwagon when it’s all the rage.

Tips 98
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Top 14 Social Media Management Tools for 2021

Oktopost

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring. Influencer Database.

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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers. Are your B2B buyers hanging out on LinkedIn?

B2B 52