Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. How can media relations skills be leveraged in social media?

Tips 202

Tips B2B Journal SEO 202

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Buzz Marketing for Technology

JANUARY 14, 2010

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Next, a team has to be deputized to take ownership of the social commerce strategy.

UGC 40

UGC Content Authentication Curation 40

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Module Consultant 150

Twist Image

APRIL 15, 2016

If the full text is not on LinkedIn or Facebook or Medium , do you head over to a blogger's page as some form of destination that pulls you away from where you were? The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. media outlet. search engine.

Journal 40

Journal RSS Blogger Feed 40

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization. Delegation equals death in social media. White papers. Social Media and Community Building. Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. Social media is here to stay.

Communities 170

Communities Marketing MySpace Yahoo 170

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Hootsuite

MARCH 16, 2023

Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? The search engines associated with Microsoft Advertising have a smaller audience segment. Say whaaat! Google wishes.)

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Next, reverse engineer the content accordingly. Social Media. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic.

Marketing 60

Marketing Statistics Directory Data 60

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You can get a lot of natural search engine traffic and more free publicity if you hop on a topic bandwagon when it’s all the rage.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It’s about building a company culture they’re proud to be part of and want to shout about on social media.

B2B 52

B2B Strategy Brands Content 52

Keyhole.co

FEBRUARY 17, 2023

Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Your Escape From 9 to 5

JULY 8, 2022

Social media and smart phones. So it doesn’t matter whether you are a blogger, a brand or social media marketer, You need to make your content human. What media do they consume? YouTube videos, white papers, podcasts? Ensure it is designed for search engines. This is a heady and powerful mix.

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? 5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. What types of content are most valuable to my sales prospects? Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric: It has been a pretty fun show.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Social media penetration (total share numbers on-site and across syndication channels). And Lagavullin.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008. KoMarketing.

B2B 293

B2B Trends Analysis Marketing 293

The Realtime Report

JUNE 6, 2019

Longer posts can make your site stickier for your visitors as well as helping with search engine optimization. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. YouTube is the 2nd largest search engine behind Google. Create an eBook or White Paper.

Content 148

Content eBook Engineering Newsletter 148

The Realtime Report

JUNE 10, 2019

Longer posts can make your site stickier for your visitors as well as helping with search engine optimization. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. YouTube is the 2nd largest search engine behind Google. Create an eBook or White Paper.

Content 107

Content eBook Engineering Newsletter 107

Convince & Convert

DECEMBER 17, 2014

But what often happens is marketers say, “Hey we’ve got a blog and we need you to write a blog post, and we need you to work on this white paper. That’s why I became an engineer,” or whatever the circumstances are. We can make LinkedIn blog posts on your behalf.” I don’t do that.

Content 141

Content B2B Sysomos Engineering 141

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • Story ideas (again, thoughtful ones).

Press Release 200

Press Release scribd Vimeo How To 200

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. 76% of marketers share curated content on social media, the single biggest platform for distributing curated content. Social Sourcing. Image Credit: Curata. Search May not Be Enough.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Search Engine Optimization (SEO). We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Search Engine Optimization (SEO). We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Advertising 215

Advertising Facebook Marketing B2B 215