Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Connect with her on LinkedIn. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Say how you do it.

LinkedIn 100

LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

SEPTEMBER 13, 2013

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Utilize Social Media. Guest Post by Alicia Lawrence.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JULY 3, 2013

BTW, (something about LinkedIn). My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

DECEMBER 7, 2016

In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The winner gets no official prize, only recognition.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

JUNE 10, 2015

Not only will this engage your target audience, it will bring them in organically and improve your search engine ranking. According to the LinkedIn Technology Marketing Community, “audience relevance” is the most important factor in making content effective. How important is it to define your target audience?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JANUARY 29, 2016

And even though I know my pastor is a past master (say that quickly, “pastor past master pastor past master”) at social media, seeing this extremely humorous – and unexpected – communication made me feel all warm and fuzzy and a little bit more cockleshelly toward the church as a whole.

Consultant 100

Consultant Course Organization Communities 100

Waxing UnLyrical

APRIL 22, 2015

No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Remember that CEOs, engineers, doctors, lawyers, and accountants are real, living human beings too. You can also connect with him via Twitter and LinkedIn.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ My Second Social Slam a Splendid Success. Brian Vickery) If budget limits you to one social media conference, then I encourage picking Social Slam.

Conference 203

Conference Eventful Hotels Meeting 203

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

AUGUST 19, 2016

Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. And in terms of where they go to find this content – search engines were at 79%, and Facebook was at 76%. mobile notifications, and LinkedIn. Image source: HubSpot Consumer Behavior Survey, Q1 2016.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

JUNE 17, 2015

Searchable : Search engines reward sites that deliver good quality content. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter Google+ LinkedIn 6 Rules of Thumb for Successful Brand Publishing. other passions include singing (professionally trained for over a decade!),

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 100

Strategy Case Study Collaboration Communities 100