Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.
Buzz Marketing for Technology
JANUARY 7, 2010
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Share this on Linkedin.
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Buzz Marketing for Technology
DECEMBER 29, 2010
4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
JANUARY 19, 2010
In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Linkedin. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on Facebook. Share this on del.icio.us.
Buzz Marketing for Technology
FEBRUARY 16, 2010
But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media!
Buzz Marketing for Technology
JANUARY 14, 2010
So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Share this on Linkedin.
Buzz Marketing for Technology
MARCH 2, 2010
s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Linkedin. A recent Cone Inc.’s Share this on Reddit.
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