Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Experienced content marketers don’t “do” search engine optimization. Ideally, you should publish every day.

Content 129

Content Marketing Cost Metrics 129

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Hootsuite

MARCH 16, 2023

Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? The search engines associated with Microsoft Advertising have a smaller audience segment. Say whaaat! Google wishes.)

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

MARCH 4, 2016

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Next, reverse engineer the content accordingly. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Data 60

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You can get a lot of natural search engine traffic and more free publicity if you hop on a topic bandwagon when it’s all the rage.

Tips 98

Tips Content Press Release Marketing 98

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. Search Engine Optimization (SEO). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. Do you want to publish long-form or short-form content? Are your B2B buyers hanging out on LinkedIn? It gives people a behind-the-scenes look at HubSpot culture.

B2B 52

B2B Strategy Brands Content 52

Your Escape From 9 to 5

JULY 8, 2022

So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world. It was “my” publishing machine. YouTube videos, white papers, podcasts? The attraction. Fast is good.

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

OCTOBER 29, 2012

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

OCTOBER 22, 2013

This started as a simple goal to publish a record of Google updates. I then worked with the design team to create the visuals and we brought Dr. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. I acted as the project manager.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). But instead of slashing spend for social media altogether, however, companies will more wisely allocate their resources toward a single platform, such as LinkedIn.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. I think it was published February 24th or 25th, so it’s pretty recent stuff. They’re constantly publishing content. It would be horrible.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

The Realtime Report

JUNE 6, 2019

Longer posts can make your site stickier for your visitors as well as helping with search engine optimization. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. If you publish an email newsletter, repurpose your existing content in those newsletters.

Content 148

Content eBook Engineering Newsletter 148

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Consultant Social CRM 137

The Realtime Report

JUNE 10, 2019

Longer posts can make your site stickier for your visitors as well as helping with search engine optimization. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. If you publish an email newsletter, repurpose your existing content in those newsletters.

Content 107

Content eBook Engineering Newsletter 107

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Organizations must develop a system of internal communication and quality-checking before they publish 3rd-party information. Image Credit: Curata. Image Credit: Curata. Search May not Be Enough.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Search Engine Optimization (SEO). Find a keyword your audience is looking for, and publish content to provide that information. White Papers.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Search Engine Optimization (SEO). Find a keyword your audience is looking for, and publish content to provide that information. White Papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Statistics 219

Statistics Research Social Media B2B 219