Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. 8 Steps to Leveraging PR for SEO by iMedia Connection.

Tips 202

Tips B2B Journal SEO 202

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We worked with Avectra to publish a white paper on Social CRM for Associations.

Review 150

Review Social CRM Module Consultant 150

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Webbiquity SMM

AUGUST 26, 2010

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Advertising 215

Advertising Facebook Marketing B2B 215