Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Social Media 205

Social Media Tips Metrics B2B 205

Buffer Social

DECEMBER 21, 2023

What metrics are we using to calculate these top posts? At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics.

Social Media 97

Social Media Content Meme Metrics 97

Social Media Marketing

SEPTEMBER 27, 2017

LinkedIn has emerged as the platform of choice for businesses and professionals. All that can change if you take the best free LinkedIn training courses. This lies at the heart of the LinkedIn experience. It is possible to measure progress in key metrics such as the number of views, clicks, and so on.

LinkedIn 96

LinkedIn Training Case Study Course 96

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. LinkedIn delivers a lot of traffic to B2B sites. I believe 2014 is going to be a banner year for social media traffic and social media metrics. You’re in good company. Social Media'

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

The Realtime Report

AUGUST 17, 2012

LinkedIn: 174 million members. via Search Engine Land. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. via TechCrunch.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 122

Engagement Report Video Metrics 122

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions.

Data 124

Data B2B How To Metrics 124

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. – Surface and effectively communicate trends and key metrics in digestible format/dashboards for management. Share this on LinkedIn. – Define and monitor keyword rankings.

SEO 136

SEO Engineering Hitwise comScore 136

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 97

YouTube Engagement Metrics Analytics 97

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. You should check how many times your content was shared on various social channels, including Facebook and LinkedIn. Return visitors is one of the most important metrics you can track. Analyze the impressions when gauging this metric.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website. It’s work, but well worthwhile.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

Buffer Social

JULY 12, 2023

I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

SEO 77

SEO Sites Social Media Metrics 77

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. A set of keywords can return billions of suggested pages in seconds, ranked based on certain metrics such as relevancy, page visits, etc. For neophytes, the concept of search engine algorithms can be overwhelming.

SEO 74

SEO Social Media Engineering Social Media Management 74

Waxing UnLyrical

AUGUST 5, 2015

What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals. Mechanical Snapchat metrics explained. Snap Open %.

Metrics 100

Metrics Marketing How To Engineering 100

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions.

Data 62

Data B2B How To Metrics 62

yMarketingMatters

JANUARY 10, 2014

This means boosted search engine results for your business! These search engine rankings alone make Google+ an important social media platform. Blogging helps your search engine results: Google and other search engines just love an active website with current useful content in the form of a blog.

Social Media 277

Social Media Tips Marketing Mobile 277

yMarketingMatters

APRIL 7, 2016

Facebook Adds New Daily Video Breakdown : Facebook added new daily breakdowns for video metrics, which gives Page owners a better understanding of when their audiences are watching their videos and provides a more detailed picture of performance: Minutes Viewed: Total minutes of watch time spent on the video on a particular day.

Social Media 100

Social Media Real Estate Metrics Feed 100

Proactive Report

APRIL 7, 2022

A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Connect on LinkedIn.

Skills 59

Skills Survey Report LinkedIn 59

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Firebelly

JUNE 6, 2011

3 Key Metrics To Measure Social Media Success. 16 Smarter Ways to Use LinkedIn to Build Your Business. By Sean Jackson While most people think of LinkedIn as a glorified job search board, this social media site is actually an amazing business-to-business marketing tool. If, that is, you know what you’re doing.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways. But not every business can afford the luxury of a crew of software engineers to design them.

Features 169

Features Marketing Statistics Template 169

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. LinkedIn bios.

Template 145

Template Templates Social Media UGC 145

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. Examine the metrics to discover patterns as to what content drives the most traffic to your site.

Marketing 181

Marketing Influencer SEO Adwords 181

Oktopost

FEBRUARY 23, 2021

With these platforms holding so much of our attention, it’s no surprise that they’ve become such a powerful engine for commerce. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. Define Your Plan for Each Platform.

Social Media 62

Social Media Metrics CPA ROI 62

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Atom Thought

SEPTEMBER 3, 2010

As an analogy it’s something like becoming a MARUTI CERTIFIED ENGINEER- where one is taught in detail about Maruti engines. It does not necessarily make you an expert on GM cars or does not necessarily make you an expert in understanding different types of engines (aeroplane engine, tractor engine, SUV engine etc.).

Advertising 221

Advertising Google Adwords Engineering 221

Ari Herzog

AUGUST 17, 2013

Engineers at the MIT Media Lab created a tool called Immersion enabling anyone with a GMail or Microsoft Exchange account to scan timestamps of messages, though not actual content, and display the interconnections and frequencies of people who are in the “to,” “cc”, or “from” fields. Media email metrics'

Microsoft 119

Microsoft Metrics LinkedIn Project 119

Buffer Social

MARCH 6, 2017

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. The analytics on the free plan shows you basic account metrics (boards, pins, followers, etc.), For Instagram, it tells you basic metrics such as followers, posts, comments, and likes.

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

MARCH 21, 2024

LinkedIn is one of the fastest-growing social media platforms for professionals. A common misconception is that LinkedIn is just a job-hunting portal for professionals and a platform for businesses to connect with fresh talent. As said earlier, LinkedIn represents diverse use cases.

LinkedIn 52

LinkedIn Tips How To Metrics 52