30 Social Media Stats for the C-Suite
Jeff Esposito
JUNE 27, 2011
48 percent of consumers combine social media and search engines in their buying process ( GroupM ). 85 percent of LinkedIn users are Caucasian ( Pew ). The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ). 64 percent of Twitter users are female ( Pew ).
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