Buzz Marketing for Technology

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Share this on Linkedin.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

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10 Best Posts of 2010

Buzz Marketing for Technology

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. Conversion – and then converting them at the illusive moment of need. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

Building a solid content creation engine is critical to B2B marketers today. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Share this on Linkedin. Can you stick to it? Does it relate to the major growth initiatives of your company?

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Sharing is how you build a Brand

Buzz Marketing for Technology

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Share this on Linkedin. You most likely already produce content for your website, brochures, collateral etc. One that delivers content that is topical, interesting and relevant. Tweet This! Share this on Reddit.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Share this on Linkedin. Tweet This! Share this on Facebook.

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