Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Severity of issue. Spread of issue. The one:many nature of the Internet means that other people with that same issue can see the solution (scales your response). So, win the search battle.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

FEBRUARY 28, 2011

The website allows readers to paste press releases into a “churn engine&# which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating&# , show the percentage of any given article that has been reproduced from publicity material. Taco Bell avoids abandonment valley.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. The primary issue here is the false dichotomies that are put forward.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. Digital is facing a trust crisis.

Privacy 397

Privacy Eventful Compete Report 397