Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Humans are attracted by humour, emotion and information.

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. The new design puts a website’s branding front and center, helping users better understand where the information is coming from.

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Search plus your world

Sherrilynne Starkie

It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results. Dear Congress: It’s Not OK Not To Know How Search Engines Work, Either (powersthatbeat.wordpress.com). Image via CrunchBase. Related articles.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

Her informative and entertaining session looked at how communication powers effective collaboration. A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. It’s means extending the activity by adding new information and insight.”. These are training issues.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Having defined goals will inform every part of a campaign from messaging to content formats, channel selection, paid promotion tactics and more. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Trick 2: Repurpose content.

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Google’s new privacy policy

Sherrilynne Starkie

Google’s New Privacy Policy Information is A Bikini. Changes to Google Privacy Policy and Terms of Service (emmanuelch.wordpress.com). New Google Privacy Policy (takeovathasouth.wordpress.com). wordpress.com).

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Why real social media experts are also great writers

Sherrilynne Starkie

How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines. In short, it takes useful, entertaining and quality information to get a high search ranking.