Direct Marketing Observations

MARCH 8, 2012

Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. This means that if I’m looking for information about violins.

Organization 156

Organization Policies Privacy Google 156

Direct Marketing Observations

JANUARY 3, 2011

Why do you think YouTube is the #2 search engine in thw world? Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. YouTube as a search engine. Did you know that it was? Here’s some perspective for you. Why does YouTube work?

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

AUGUST 15, 2011

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. We see the information that we see first and has ranked well and assume it is the best. The reason? The reason?

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

MAY 13, 2022

During that time, the one binding thread that kept us all on the same page, so to speak, was information. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MARCH 21, 2011

Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. You can either supply information that you know about someone or you can search information posted about someone you know.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

SEPTEMBER 20, 2011

Information versus opinion. Either way, the consumer may be in for a lot of hard work trying to find some information-thus this may be a case where they decide to forgo doing research and just go straight to Best Buy and get the deal. Whats the difference? Is there one? What matters to you when you are on the verge of buying something?

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

MAY 16, 2011

The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. Always will be IMO, but what really caught my eye though was how little online buyers relied on social alone as the primary driver to a purchase. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182