Direct Marketing Observations

JANUARY 18, 2011

The thinking is well illustrated by David Armano with his depiction of influencer ripples. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. Crappy content always has a fighting chance with a killer post title and a supposed influencer sharing it.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

AUGUST 27, 2010

Your perception of their reputation is skewed by a high search ranking and a search result that may have also been manipulated or influenced by surface level social media participation as well. Tags: social media optimization marc meyer reputation management rohit bhargava search engine optimization social media tom martin.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MARCH 8, 2012

Sometimes, actually more times than not, I need and you do too, a search result that isn’t or hasn’t been influenced by nothing more than pure relevance to the topic at hand.

Organization 156

Organization Policies Privacy Google 156