Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working. Influence is irrelevant without context.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Consider: Relative influence. Here are eight pointers for scaling your customer support: 1. Shift from reactive to proactive + reactive. Listening and reacting isn’t enough. So, win the search battle.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

FEBRUARY 15, 2011

Online search engines are Canadians’ number one source for news and information about a company. Key influencers, stakeholders and mainstream media can all be engaged through these channels. The credibility of online news. Social media comes in at the bottom of the list. Is the Huffington Post a blog or a news site?

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair).

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. These will have a big impact on our ability to reach and influence audiences in the coming years. But none have sunk as low as social media.

Privacy 397

Privacy Eventful Compete Report 397