Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Hootsuite

JANUARY 18, 2023

As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. I thrive in change.

Meeting 82

Meeting HootSuite Press Release Social Media Management 82

Bill Hartzer

JANUARY 12, 2011

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Duplicate Content.

Engineering 154

Engineering Press Release URL Domain Name 154

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

Press Release 194

Press Release Tools Tips Vocus 194

Danny WhatMough

AUGUST 12, 2013

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Concentrate on pleasing your customers, let the search engines optimize themselves.” Danny Whatmough.

Press Release 85

Press Release SEO Paid Search Reputation 85

Proactive Report

JUNE 2, 2014

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites. Whether your news content ranks in search is important.

Press Release 98

Press Release SEO News Google 98

Bill Hartzer

MAY 14, 2010

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. Web Sites that Rank Well Are Experts. Doing it Yourself.

Engineering 100

Engineering Sites Widget Tips 100

Bill Hartzer

OCTOBER 8, 2014

Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry. Don’t Issue a Press Release Like IGXE Internet Gaming Exchange If your website is banned in the Google search engine. Search Engine Marketing Firms'

Google 165

Google Press Release Domain Name Conference 165

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. I have a great working relationship with JB and Flex.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Adam Sherk

DECEMBER 21, 2011

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases.

SEO 119

SEO Publishing Press Release Social Media 119

Bill Hartzer

FEBRUARY 10, 2015

The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? And the ones that are acceptable won’t necessarily boost a website’s search engine rankings by themselves.

SEO 60

SEO Press Release Directory Engineering 60

Bill Hartzer

AUGUST 16, 2010

If there is a news item in your industry that is important and people will talk about it, then immediately post it on your blog. I cannot tell you how many times I have benefited (right here with this blog ) from posting something that was newsworthy that people in my industry care about.

Press Release 143

Press Release Engineering News Social Bookmarking 143

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. No matter what industry you’re in, other businesses are probably using these strategies already.

Analysis 118

Analysis Price Influencer Sentiment 118

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Media relations.

Publishing 209

Publishing Module Syndication Badge 209

Kikolani

OCTOBER 20, 2016

Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links. Since the 90s the algorithms that the search engines run on have become sophisticated and no longer treat all links equally. Why are links important? Conclusion.

Strategy 60

Strategy Directory Press Release SEO 60

Kikolani

OCTOBER 20, 2016

Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links. Since the 90s the algorithms that the search engines run on have become sophisticated and no longer treat all links equally. Why are links important? Conclusion.

Strategy 60

Strategy Directory Press Release SEO 60

Idaconcpts

AUGUST 16, 2013

Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Aside from the company blog, press releases work well to celebrate industry awards your company receives. Managing Negative Feedback. Highlighting Accomplishments. The advantage is distribution.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Janet Fouts

OCTOBER 2, 2013

That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Solve industry problems without selling. You listen to your market audience (remove the word market, it will make it easier) and what their needs are and you speak to them in their language instead of a press release.

Advertising 182

Advertising Content Marketing Press Release 182

Idaconcpts

AUGUST 22, 2014

Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Aside from the company blog, press releases work well to celebrate industry awards your company receives. Managing Negative Feedback. Highlighting Accomplishments. The advantage is distribution.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Convince & Convert

APRIL 10, 2018

Why would you pass up a chance to double, triple, or quadruple your search engine listings? Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. Plus, every conference has the same MVP attendee: some guy named Google. Invigorate.

Eventful 155

Eventful Social Media Conference Hashtag 155

Waxing UnLyrical

JULY 3, 2013

What industry the person specializes in… Really, nothing special at all! My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

SocMed Sean

JUNE 23, 2017

However, just like websites, the number of mobile apps in every industry is continually increasing, and it’s often difficult to make your mobile application visible to your target audience. The second aspect of the optimization is optimizing the app for the search engine results.

Organization 182

Organization Mobile Apple SEO 182

Bill Hartzer

SEPTEMBER 22, 2010

If you would rather not engage in blogging, you will find alternatives that can nonetheless help you drive qualified traffic and leads for your company Internet site, as a blog might, and to obtain the search engine ranking advantages a blog might bring. The same goes for industry trade groups. Subscribe to the comments for this post?

Press Release 112

Press Release RSS Blogger Airlines 112

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. Most likely the result will fall somewhere in between. It happens.

Press Release 126

Press Release Digg News SEO 126

Writtent Blog

MAY 26, 2014

Blog writing and search engine optimization can, however. Search engine traffic is valuable. Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found. It’s also about establishing thought leadership and developing authority in your industry.

SEO 97

SEO Hubspot Press Release Engineering 97

Convince & Convert

APRIL 10, 2018

Why would you pass up a chance to double, triple, or quadruple your search engine listings? Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. Plus, every conference has the same MVP attendee: some guy named Google. Invigorate.

Eventful 107

Eventful Social Media Conference Hashtag 107

Twist Image

AUGUST 16, 2011

At the end of the day, there are many people who consider the advertising part of the marketing industry a spamming engine unto itself. On multiple occasions, the follow-up emails included PDF attachments and more (as if a PDF press release or picture of their thingamajig was what was holding the big story back).

Press Release 101

Press Release Wikipedia Journal Advertising 101

Adam Sherk

DECEMBER 17, 2009

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online.

Social Media 123

Social Media Marketing Press Release Survey 123

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. That works great in print and broadcast but not so much online.

Content 116

Content Aggregator Press Release Syndication 116

Twist Image

APRIL 9, 2014

Is our content the type of work that the industry influencers would pay attention to and share or is it closer to a de-jargonated press release? 68% start their content sourcing at search engines and portals, 40% go to vendor websites, and 25% are activated by an email from a trusted source or peer." press release.

Questions 102

Questions Content Press Release Findability 102

Proactive Report

OCTOBER 26, 2011

Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. Why would search engines affect news consumption? Where should you aim to have your release indexed?

News 56

News Press Release Yahoo Nielsen 56

Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. Search Engines / SEO. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Google stuff.

Mashup 146

Mashup Resources Press Release Adsense 146