Waxing UnLyrical

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

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Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Beware of industry jargon and buzzwords that are confusing or vague. Connect with her on LinkedIn. Think for a moment. Say what you actually do.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Connect with her on LinkedIn or Twitter.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

BTW, (something about LinkedIn). What industry the person specializes in… Really, nothing special at all! My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”.

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Shedding Light on Black PR

Waxing UnLyrical

It’s an exposé of China’s “black PR industry.” Not (just) search engines. There are enough shysters out there in general; the PR industry has more than its fair share of them. Twitter Facebook Google+ LinkedIn Shedding Light on Black PR. Not pitch stories. The dirty saga in a nutshell.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics.

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

Just as Waxing Unlyrical helped lead the way when some of the issues surrounding sponsored blogging arose, leading the way on social media abuse should foster dialogue that allows for better, more ethical business practice and a stronger social media industry. Twitter Google+ LinkedIn 5 Ways Social Media is Used to Mislead or Misinform.