Creating a Communal Narrative: A Case for Skipping the Press Release
Waxing UnLyrical
DECEMBER 7, 2016
We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.
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