Sherrilynne Starkie

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Returning to our software industry example above, let’s say your product is a payments app. Connect with them on LinkedIn.

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Foundations for integrated digital marketing

Sherrilynne Starkie

It could be via a retweet, an Instagram comment or a LinkedIn share for example. This is the most important information that you want to rank highest in the search engines. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels.

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