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10 AI marketing tools your team should be using in 2023

Sprout Social

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Team 86
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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking.

AJAX 194
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What Can Social Media Do for SEO?

Oktopost

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. According to HubSpot , around 16% of an average website’s traffic comes from social media.

SEO 115
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. Examine the metrics to discover patterns as to what content drives the most traffic to your site.

Marketing 181
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The Social Media ROI Debate

Webbiquity SMM

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191
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Social Media Marketing Madness [Cartoon]

Firebelly

Instead I leave you with an oldie but goodie cartoon from Hubspot. Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Image: HubSpot ] Have a great weekend everyone!