Adam Sherk

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For sites in Google News, separate sponsored content from your main news articles if possible (such as hosting it in a separate directory) and exclude it from Google News via either robots.txt or a meta robots tag.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. An interesting trend is the increasing influence of user actions and engagement signals on search engine rankings.

SEO 100
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Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content. I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services.

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Newsweek's Tim Geithner Interview Live on Facebook: Don't Forget.

Adam Sherk

The large graphic links to the home page, and the “More from Newsweek&# links point to other content: Hosting the video on Newsweek.com is a good idea because long-term that’s where you want users and search engines to access it. (The video is not currently available on Facebook).

Facebook 100
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Newsweek's Tim Geithner Interview Live on Facebook: Don't Forget.

Adam Sherk

The large graphic links to the home page, and the “More from Newsweek&# links point to other content: Hosting the video on Newsweek.com is a good idea because long-term that’s where you want users and search engines to access it. (The video is not currently available on Facebook).

Facebook 100
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Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

Tuesday’s announcement that GQ and DETAILS will get their own sites in October is definitely encouraging, and is a big improvement over hosting both on men.style.com. Props to Silicon Alley Insider for including a photo of the consultants from Office Space in their write-up. What Horrible Things Did Time Magazine Do in 1964?

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

A sidebar link may not get proper attention from either users or search engines, so a link should be placed within the actual editorial content. Why not just send a DMCA complaint to the web host and get the site taken down? Personally I think aggregated stories should always include an inline attribution link.