Waxing UnLyrical

article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 254
article thumbnail

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thank you Google, for the Antithesis of a More Social Network

Waxing UnLyrical

[Ed: I know we've had a LOT of posts on Google+ here recently. The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless.

article thumbnail

Two Twitter Accounts: Yea or Nay?

Waxing UnLyrical

My Twitter experience began over three years ago with an anonymous account. So I created a more professional Twitter account, with the intention of making a grand announcement one day. Gaining followers is much easier when you have your face as your avatar, and a descriptive Twitter bio. Guest post by Sanjiva Persad.

Twitter 204
article thumbnail

Creating Insanely Effective Content Marketing

Waxing UnLyrical

While short content has its place, longform content has a lot going for it: The average content on the first-page of Google is over 2,000 words. Check out my case study for more detail on why longform content is tops: Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine.

Content 150
article thumbnail

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. Why: With Google working harder to rid the web of link spam, many SEO techniques have become obsolete.

SEO 197
article thumbnail

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Type “inurl” or “allintext” queries in Google. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Guest Post by Alicia Lawrence. Utilize Social Media.

Blogger 263