Sherrilynne Starkie

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Search plus your world

Sherrilynne Starkie

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Results may include non-public Google+ photos and posts that were shared with the specific user. Image via CrunchBase.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex.

Travel 295
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Digital Advertising.

Skills 334
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Foundations for integrated digital marketing

Sherrilynne Starkie

Google Alerts are one good free tool. Part of this exercise should be to use Twitter lists to group influencer by areas of influence. This is the most important information that you want to rank highest in the search engines. Google Keywords, Moz and Wordstream all have useful free tools to help with this.

Marketing 284
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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Start by following them on Twitter and Instagram. Sometimes known as publicity, media coverage is not advertising.

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